Anna Pawlowska

I help D2C brands win in Poland with the right creators.

Independent partner running influencer campaigns in Poland end-to-end.

Sourcing, briefing, managing. No agency layer, no markup.

1,000+
Creators worked with
50+
Agency & brand contacts
5+
Years in influencer & D2C marketing
What I do

One person. The whole creator workflow.

For the past five years I've worked on influencer and D2C marketing for DACH and international brands across Germany and Poland. You get that network directly, without the agency markup.

1
Creator sourcing

I find and vet the right creators for your category, then handle outreach and contracts.

2
Campaign management

Briefs, timelines, deliverables, approvals, usage rights. I run the whole campaign so you don't have to.

3
Local-market creative

Briefs and creative built for the local audience. Polish creators that read native in PL, German creators that read native in DACH.

Channels I run campaigns on
InstagramTikTokYouTubeFacebookPinterestLinkedInBlogs & podcasts
Selected work

Selected work across DACH and Poland.

Razor Group logo
Multi-brand commerce · DACH + US
Razor Group

Launched 10+ D2C operations with influencer-led marketing for Amazon-first brands across German-speaking markets and the US.

OceansApart logo
Activewear · DE → PL
OceansApart

Polish lifestyle creators carrying the OceansApart aesthetic on Instagram and TikTok. Scaled to €600k in monthly sales within 6 months.

Hanfgeflüster logo
Supplements & health · DE → PL
Hanfgeflüster

Polish market launch led by 3 influencer campaigns. Sourced creators and built education-led narratives for a regulated category, proving the channel's potential.

Venice Beauty logo
Make-up · DE → PL
Venice Beauty

Pilot market launch in Poland with a curated group of 50 influencers, sourcing creators and running campaigns end-to-end.

Izabella Budryn logo
Jewellery · PL
Izabella Budryn

Premium, lifestyle-focused influencer marketing around a founder-led jewellery brand, working with Polish creators.

byrd logo
Logistics for D2C
byrd

Marketing project engagement at byrd, supporting D2C brands across Europe.

Home&Co logo
Home & living
Home&Co

E-commerce marketing engagement driving growth for the Home&Co catalog.

Get Mika logo
AI & SaaS
Get Mika

Brand marketing project shaping positioning and go-to-market for the AI product.

+ more

Brands under NDA and ongoing work.

FAQ

Common questions.

Planning a launch in Germany or Poland? Let's talk.

Send me a quick brief and I'll come back with a shortlist of creators and a recommended angle for your market.